Living in the design capital, with experience in kids marketing and a definite gap for fun, quality, kiddies swimwear, launching a range for this target market was a ‘no-brainer’.
Well so I thought... easier said than done!!
Developing and marketing ice cream and confectionery (after a long history with Nestle) pales in comparison to the daunting task of entering into the world of textiles...
I will not bore you with the challenges, it has been an interesting journey to say the least and I am proud to bring you a funky range of swimwear for kids ages 1 to 12 years of age and more recently trendy teens, boyz to mens’ boardies, mums and daughters, dads and lads #twinningswimming :)
Our popular UV, water repellent sun hats have become a firm favourite with mums (and dads) who love the fact that besides matching the swimwear, they boast a nice, wide rim and tie toggle – great for in and out of the water!
Covid was the catalyst to launching lycra leggings for girls and ladies and of course we jumped onto the band wagon early with a range of funky face masks.
Proudly South African, the prints are uniquely my own, with the range created and manufactured in South Africa onto quality UPF50+, chlorine resistant lycra.
So, whether you are having fun in the sun or dancing in the rain, make the Just Jump range your claim to fame!